A familiar scene in the "B" movies of the
forties was when the young hero announced at breakfast, "Hey, Mom and Dad, me and the kids are gonna make a play!"
That afternoon they build the set, write
the script and practice their lines.
Then, later that evening they present their
production to proud parents - complete with full orchestra - while a romantic first
snowfall of the season serves as backdrop.
Obviously a bit more organization is
required in the real world of corporate communication.
Corporate meetings
today are
BIG BUSINESS!
Around the real need for
business personnel to gather, communicate goals, objectives, strategies and administer
tactics, an INDUSTRY has evolved ...
... an
industry with a voracious appetite for media support.